Bluestone Communications is a Nationally-Affiliated Student-Run PR Firm at James Madison University that strives to provide exceptional work in research, digital, media and strategic communications for all client projects. Our firm is led by two faculty advisers, ten executive student members, and twenty-eight student staff members.
About
This mission of Bluestone Communications is to prepare students to be educated and enlightened citizens by enhancing their hands-on education, broadening their professional network and helping them excel their careers after graduation. Bluestone Communications serves as a facilitator of mutually beneficial relationships between students, clients, public relations professionals and the Harrisonburg community.
Each semester, Bluestone Communications takes on six local clients which are assigned to three account teams. To each client, we develop a specific strategic plan through research, planning, implementation, and evaluation. After primary and secondary research and the strategic plan, we strategize a scope of work and outline the intended campaign or tactic by setting and then following goals and objectives.
Creative Director
As a creative director, I am responsible for managing all tasks of Bluestone Creative members. After determining the workload of the account teams (and after consulting with faculty directors, if needed), then I designate which Senior Creative Executives (Sr. CEs) and Creative Executives (CEs) will primarily work with which teams. Every creative material, including graphic designs, video productions, website designs, etc., will go through an approval process by me.
Ask me about the work I've produced through Bluestone!
Hand-coded and designed with love. | Julia Yeager 2023
